“Me want cookie. Me get cookie kie kie kie koe koe.”

[Monica Bernabe]

Lección de ventas magistral



de mi hija



Atentoae





We leave school.

Hot sun. Un sol de justicia.

Climate change is real, cariño.



My daughter looks at me and says:

“I want an ice cream.”





Let me tell you something.

She is an expert in ambushes.
I call her General Patton.



She knows me.
She has studied me for all of her 6 years of life.

She knows that school pick-up
when all the parents are watching,
when I feel the most uncomfortable
is the perfect moment to attack.



“I want an ice cream.”
“Mom?”
“You did not answer.”
“Can I have an ice cream,

yes or no?”

Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?
Si o no?

The double dilemma.

If I say yes, she will do it every day.
One day after another.



If I say no?
She will still do it.
Tomorrow too.



So, anyway



With luck,

I make it to the car with honor,
dragging her gently but quickly…
and inside the car the negotiation continues:

“Can I have an ice cream,

YES OR NOT?”



Ladies and gentlemen…

What we have here
is not a spoiled child.

It is a future sales machine.



With the right persuasion training?
This girl will be dangerous.



Because she does not stop at the car.
She does not stop at home.
“No” is not enough for her.

And me?
I don’t know what else to say sometimes.
But deep down…



I feel f* proud.

Y le doy el put* helado

Orgullosa

SO

There’s a book called

Go For No.

One of my favorite lines says something like:

“I asked my mom for a cookie and she said no.
I asked again and she said no.
I asked again…

and she gave me a cookie.”



And that’s all I want to tell you today.



Whatever you want.
Whatever keeps you awake at night.
Your business working.
Those dream vacations.
The love of your life.
More clients.
More freedom.

Go for the cookie.



And if you don’t want to…

I’ll go get it for you.

Tomorrow I’ll tell you how.



“Me want cookie. Me get cookie.” Cookie Monster