In that famous scene from a few years ago
¿Qué escena?
Esa when Leonardo DiCaprio was still dating women his age,
he gives a masterclass in sales.
“Sell me this pen.”
Ya sé, ya sé
¿Ya sabes qué te voy a contar?
No me vendas características
Espera, no es eso
You
Sell me this f***ing pen
Go!
Would you sell the features?
It’s a blue pen.
Round tip.
Brand: Bic.
Chewed cap.
Limited edition: My anxiety edition.
¿De verdad crees que a alguien le importa eso?
In the scene, they say:
Create the need.
Eso hacemos los de marketing, ¿no?
Create the need:
“Write your name on this napkin.”
“I don’t have a pen.”
“Exactly.”
Boom.
Need created.
Or like in the drug world
(sí, vamos a ir por ahí)
"First one is free"
Now you’re hooked.
Marketing
¿Lo ves?
Pero y si…
What if we don’t create the need?
What if?
radical idea:
we observe what the person really needs
Shocking, I know.
Some needs are toxic.
Making someone spend money in algo
they don’t REALLY need?
That’s not persuasion.
That’s insecurity monetized.
Your insecurity
So, NOW
Sell me the pen.
Don’t tell me it’s blue...
Tell me I’m sitting at 11:47 pm.
Writing a letter I will never send.
Tell me my hands are shaking a little.
Tell me this stupid pen is the first step to saying something
I’ve been afraid to say...
I am writing a letter to a beloved one...
Because people don’t need pens.
They need courage.
They need connection.
They need meaning.
They need love
And…
That’s copywriting.
Not creating fake hunger.
But connecting your product
to a hunger that already exists.
I don’t invent needs.
I translate them.
I create the images in your client’s head
that make your product make sense.
No bullshit.
No manipulation.
Just human psychology.
PS. Anda, pidémelo. Dime, véndeme esto...
Pero solo si no vendes mierda.
PS1. www.vendocamisetas.es y paseadora de perros profesional
¿Qué escena?
Esa when Leonardo DiCaprio was still dating women his age,
he gives a masterclass in sales.
“Sell me this pen.”
Ya sé, ya sé
¿Ya sabes qué te voy a contar?
No me vendas características
Espera, no es eso
You
Sell me this f***ing pen
Go!
Would you sell the features?
It’s a blue pen.
Round tip.
Brand: Bic.
Chewed cap.
Limited edition: My anxiety edition.
¿De verdad crees que a alguien le importa eso?
In the scene, they say:
Create the need.
Eso hacemos los de marketing, ¿no?
Create the need:
“Write your name on this napkin.”
“I don’t have a pen.”
“Exactly.”
Boom.
Need created.
Or like in the drug world
(sí, vamos a ir por ahí)
"First one is free"
Now you’re hooked.
Marketing
¿Lo ves?
Pero y si…
What if we don’t create the need?
What if?
radical idea:
we observe what the person really needs
Shocking, I know.
Some needs are toxic.
Making someone spend money in algo
they don’t REALLY need?
That’s not persuasion.
That’s insecurity monetized.
Your insecurity
So, NOW
Sell me the pen.
Don’t tell me it’s blue...
Tell me I’m sitting at 11:47 pm.
Writing a letter I will never send.
Tell me my hands are shaking a little.
Tell me this stupid pen is the first step to saying something
I’ve been afraid to say...
I am writing a letter to a beloved one...
Because people don’t need pens.
They need courage.
They need connection.
They need meaning.
They need love
And…
That’s copywriting.
Not creating fake hunger.
But connecting your product
to a hunger that already exists.
I don’t invent needs.
I translate them.
I create the images in your client’s head
that make your product make sense.
No bullshit.
No manipulation.
Just human psychology.
PS. Anda, pidémelo. Dime, véndeme esto...
Pero solo si no vendes mierda.
PS1. www.vendocamisetas.es y paseadora de perros profesional
