Tu lead magnet es una mierda... y lo sabes

Tu lead magnet (1).webp

Working at El Corte Inglés…
Christmas season arrived.

Ya sabes.
Companies give a “little shit gift” to their employees,
como una especie de “sorry por el shitty salary,
las horas extras y el trato regulinchi.”
Corporate cariño, pero sin cariño.



Anyway.

This place was next level.
O sea, SUPERIOR.

El Corte Inglés has a giant warehouse full of random crap:
things they can’t sell anymore,
descatalogado stuff,
things nobody wants,
things that are basically defective vibes.



So


what do they do?

I imagine the reunión,
con Don Isidoro bien venido arriba:


Someone suggests:

“Why don’t we give everyone a Christmas basket?
You know, the ones El Corte Inglés sells…”


And Don Isi goes:

“No hombre no.
Don’t we have… like… una tontería por ahí?”

And someone says:

“Sir, we have an ENTIRE warehouse of tonterías.”

And he’s like:

“Perfecto.
Put whatever in a bag… y se lo regalas.”


Bueno.

Ese año…
Someone actually thought it was a GREAT idea
to put in that bag…

NO te imaginas qué.

NO te lo imaginas...

[...]


Think:
What can I give that’s actually valuable?

Think, honey.

Mira, el tema es muy interesting.

Tomorrow I’ll tell you:
What can you actually give away to capture emails?

Te lo cuento aquí...

www.nosoyisrabravo.es
 
My top 5 estrategias to give something that actually makes people

WANT to join your list

and not ghost you like that weirdo boyfriend of yours…




Listen, babe…

I’ve been laughing ALL damn afternoon at this anuncio.



¿Qué anuncio?


I’ll show you later at the end of the e-mail.
The best ad to catch leads really

Later


Today I am supposed to talk about lead magnets.
And let me be brutally honest with you…

Don’t you feel like people are DONE with the same tired,

Basic lead magnets?


You know…
That “digital gift,”
that supposed miracle wisdom,
that’s meant to fix your whole vida…

And then nobody reads it.
Not you,

not them,

not even their tía Charo.



Or worse…

People join your list, grab the freebie…
and then se pira, vampira.

To never return


Like BYE, gracias por nada.



And you know why is this?


Captura de pantalla 2025-11-27 a las 3.05.45 p. m..webp

Esta noche te lo cuento

Aquí:

www.nosoyisrabravo.es

Y lo Sabes
 
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